B2B Persona Development

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Foster Growth: Contribute to the overall economic development by enabling businesses across Bangladesh to scale and thrive.
Course Module 1: Understanding Your Audience – The Foundation of Lead Generation
Before you can generate leads, you must know who you’re trying to reach. This module focuses on developing detailed buyer personas for both B2C and B2B, specifically considering the Bangladeshi context.

B2C Persona Development:
Demographics: Age, gender, income, location (e.g., urban vs. rural, Dhaka vs. Chittagong, specific neighborhoods in Sherpur). Consider literacy levels and brazil phone number list access to technology.
Psychographics: Interests, hobbies, values, lifestyle, pain points, aspirations unique to Bangladeshi consumers (e.g., family values, religious observations like Eid, preference for local brands).
Behavioral Data: Online habits (e.g., Facebook usage is very high), purchasing patterns (e.g., cash on delivery preference, e-commerce adoption), preferred communication channels (e.g., phone calls, WhatsApp, SMS).
Example: For a ready-made garment (RMG) brand in Bangladesh, understanding the aspirations of young urban professionals vs. rural consumers, their fashion preferences, and their spending habits during festivals is crucial.

Firmographics: Industry (e.g., garments, ICT, agriculture, manufacturing), company size (SME vs. large corporation), revenue, specific locations within Bangladesh.