precise presence. You must write each point in such a way as to match what is present on the site with the Google My Business card . Name, address, telephone number but also portal and opening hours with closing day and any holidays. Everything must be clear.
Having conflicting, incomplete or incorrect information about this service is not a good idea, invest time to complete the basic data (the famous NAP: name, address, phone) and add all the tags to best describe what you do, what you offer and what services you make available to the customer.
Enter a good visual experience
One of the key features of Google My Business cards: the backend allows you to insert images with great precision for albums. For example, you have the ability to upload photos :
From the owner.
Of customers.
Of identity.
External or internal.
Of the team.
Then everything changes based on Peru Phone Numbers the characteristic of the activity . For example, for a restaurant there are photos dedicated to the dishes, food and drinks or the menu. Finally, do not forget the possibility of inserting videos.
Manage Google My Business Reviews
I have already said that reviews are essential to improve local SEO . And that on Google My Business you can get customer input. Invite those who have tried products and services to leave their opinion, in a natural way. Respond to testimonials, especially critical ones.
google my business reviews
The art of increasing reviews on Google My Business starts with the possibility of obtaining a link to share on the website or on social media - but also via chat or email - to bring the user to the field that welcomes text and photos to testify the experience lived. How to get the direct link for reviews on Google? Just go to the home of the dashboard and select the Get reviews item (found at the end of the page) and a form with various options and share buttons appears.
Add extra content (cards, posts…)
One of the most interesting solutions of Google My Business, even if not directly connected to the ranking but still useful to optimize the presence on the search engine : the possibility of enriching the brand card with extra publications. For example, you can insert posts that appear at the end.
For example, if you have a company blog, you can relaunch the posts in this area. Furthermore – more importantly for online sales – you have the possibility of adding product cards with links to the landing pages. Insert images, description, price and button with call to action to complete the work.
google mybusiness bookings
If you manage a hotel or restaurant listing, you can add a section dedicated to reservations to insert a fundamental touchpoint into the user's customer journey.
How to Manage Multiple Locations and Monitor Data
One of the key steps for local SEO work: can I have multiple Google My Business cards? Sure, the rule is simple: for profiles created before October 2017 you can reach up to 100 units. For subsequent dates there are no limits. In some cases you can ask for the very convenient bulk verification.
But how do you control the data of these Google My Business cards? Try the integration with Looker Studio . In reality, this solution is perfect not only for those who manage multiple cards but also for individual accounts. Especially if you are an SEO expert, you manage the card for a client and want to present the data.
data studio google my business
This is an example of a dashboard – freely available online – created by integrating the data from a card into an interactive report. By hovering your mouse over it, you can see the numbers relating to how the card was found, without forgetting other information about the progress of the work.
The path is simple: connect Looker Studio and My Business, identify the KPIs to observe such as people who find you by searching for your brand name or phone calls made, and enjoy the results. Or share them with customers. Do you also want to optimize the local SEO of your most important projects?
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