Bev includes the discount

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in their first follow-up message, but not every business will add a discount code right away. You can choose to send an abandoned cart reminder without a discount, but then it’s best practice to at least include a discount in the second follow-up message instead.

Your abandoned cart messages could be ignored if customers decide they’ll come back later to make the purchase, leading them to forget about finishing the purchase completely. This is why adding c level executive list a sense of urgency helps drive customers to decide they need to make the purchase right away. There are two main ways to push urgency: the first is to add an expiration date on the coupon or discount you offer, the second is to tell customers the product is about to be sold out. Republic of Durable Goods uses the expiration date to drive urgency with their abandoned cart message.

Republic of Durable Goods abandoned cart

Personalized messages are more impactful, and it can be as simple as just addressing someone by their name. This is part of the reason why DOYOUEVEN’s abandoned cart follow-ups perform so well. By introducing the customer by their name, they’ve already set the stage for a positive customer experience. DOYOUEVEN also tells the customer that the product they’re looking at will look good on them, and they include emojis for a fun tone. This entire message does a good job at making the customer feel like it’s been personalized uniquely to them.