Influencers stand to gain a substantial boost in engagement and follower counts after a successful whitelisting campaign. Additionally, influencers enjoy:
More creative freedom on future social posts (since brands are mostly recycling old posts)
Deeper relationships with their favorite brands
Greater insight into their audience (thanks to LALs)
Challenges of Influencer Whitelisting
Influencer whitelisting isn’t all “rainbows and butterflies.” Brands buy bulk sms service and influencers must pay careful attention to detail when collaborating on whitelisting campaigns.
Brand Challenges
Without an exhaustive contract with an influencer, brands risk violating copyright laws when running whitelisting campaigns. As such, among the leading challenges for brands when whitelisting influencers are:
Recruiting influencers willing to agree to whitelisting
Obtaining permissions to influencer ad accounts
Establishing clear rules of engagement within the influencer content whitelisting agreement
Maintaining a sustainable whitelisting relationship with the influencer
Higher compensation per campaign
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