How to choose the ideal typography for your website or landing page

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If you’ve ever visited a website and felt instantly drawn to its content, typography undoubtedly played a key role in that first impression. Typography, which is the art of styling and structuring letters, plays a critical role in creating an engaging and readable user experience. As Smashing Magazine reports, 95% of the information on the web is written. Therefore, clear and engaging typography is essential. In this article, you’ll learn how to choose the ideal typography for your project!

Typography isn’t just about beauty; it’s also about efficiency. According to a study by the Nielson Group , the readability of content can directly influence the usability of a website. c level executive list If users can’t understand the content, they may abandon the site, which results in higher bounce rates and ultimately fewer conversions.

Examples of Effective Typography
Apple : Apple, known for its sophisticated design, uses the San Francisco font to maintain a clean, easy-to-read look.

Airbnb : By using the Airbnb Cereal font on their website, they achieve a friendly and approachable feel, reflecting the brand.

Best Practices for Readability and Engagement
Choose Legible Fonts : Choose fonts with distinct characters and avoid those with excessive flourishes.