Abandoned cart or browse abandonment email

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It is very important to make sure one doesn’t miss out on the revenue because of cart abandonment. Usually, you can send out cart recovery or browse abandonment emails after the subscriber exits from the website or leaves the checkout page without completing the purchase. These emails are crucial, especially during a time like this, when every small conversion of your brand lays out a clearer path to keeping the business alive.

4) Re-engagement emails

Apart from engagement and retention, re-engagement emails job function email database are useful in sending gentle reminders to inactive subscribers that you remember them and care for them. During COVID-19, you must make sure that your re-engagement email lets the subscriber know of any new initiatives you have launched in the light of the crisis. Instead of sending a simple “We miss you” email, talk about why they should come back to you and consider buying from you again.

5) Occasion-based email

Just because we are amidst a pandemic doesn’t mean we should not remember any special occasions. Keeping in mind that not every subscriber might be on the same boat, brands can continue to send occasion-based emails while maintaining empathy in their tone. Insensitivity to the situation, inappropriate jokes, or going over the top to celebrate will only put you across as callous. This email by Beya Made has been modified to celebrate Father’s day amidst the pandemic by exhibiting gifts which would be relatable in either scenario.