How to reduce churn

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Reducing churn is one of the most important levers of them all because the longer a subscriber is with you, the more they’re going to spend, period. The good news? If you work on enhancing your subscription offering across the other three levers, you’ll probably have happier customers, meaning you’ll see lower churn without having to lift a finger. But here are some things you always look out for anyway:

Avoid involuntary churn (dunning telegram data management) through automation (BSubs does this)
Provide cancellation alternatives (like pause or skip – BSubs does this)
Including other subscriber-only perks in addition to your main offering that customers might not want to give up.
Offering incentives to stay subscribed for longer, like bigger discounts for longer subscription commitments.
Vitally supplements subscriber LTV

Vitamin subscription service Vitally offers 1 ‘vitcoin’ for every $1 spent, and lets you apply points to save either $5 or $20 off your subscription order. A customer spending around $40 on a typical subscription order could start saving on their subscription in as little as six months.

The lower your churn rate, the more leeway you have for the three levers.