Another advantage of the above-mentioned means of communication is that they are customizable to the user, so you can control when and what to send to each user. And in this sense, communication can be more relevant, for example a promotion when we see that the customer is about to buy something but has not yet done so, or a satisfaction survey after a purchase has been made and a coupon or promotion when we predict the customer is about to buy again.
The best part is that these media are interactive, so you no longer need to just "imagine" what the customer is thinking... through the interaction and measurement capabilities of these media, you can get to know the customer better at every interaction, in order to offer them increasingly relevant experiences.
