Why Content Marketing is Important (Yes, Even in the AI Era)

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Content marketing is popular. All told, 90% of organizations say they use it in their marketing efforts. And, even though it takes a bit more time to percolate, your leads are six times more likely to convert.

That means that yes: Content marketing is important — and effective. This is holding up even as AI becomes a key part of the content creation and search results process.

Your customers still crave helpful information from afghanistan whatsapp number data 5 million trusted sources. And, when you offer valuable, relatable content, you’ll get four key benefits: building trust and credibility, improving SEO, nurturing relationships and increasing conversions.

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1. Building trust and credibility
People don’t just want products; they want solutions from brands they can trust. Content marketing allows businesses to show they know their stuff.