A whitepaper is a document that functions as a guide: its purpose is to offer users a solution to a specific problem or an explanation of a topic that requires specific knowledge.
In other words, it provides information for broad research on a particular topic. Although it can be confused with an e-book, the whitepaper is strongly oriented toward the B2B (Business to Business) market.
Another difference lies in their length: while an e-book can be between 10 and 200 pages, a whitepaper ranges from 5 to 12 pages.
Furthermore, whitepapers are presented as a great marketing tool chinese overseas europe database for offering quality content and are essential when generating an action plan due to the benefits they provide.
In short, they transmit information:
Specialized.
Original.
Exclusive.
Trustworthy.
The Whitepaper as a Quality Lead Capturer
According to the WebsDirect portal , 82% of companies generate white papers to capture leads, to stand out from the competition, and to become a benchmark within the sector.
The reason why generating white papers or reports is so efficient is that the information provided to users is practical. This helps boost conversion rates.
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