Social media has significantly changed online marketing strategies. Users have acquired new behaviors, and getting them through a sales funnel is no longer the best way to acquire new customers.
If previously the paradigm was based on highlighting the gambling database benefits of the products and services offered, today efforts must be invested in the user experience.
This serves both to build customer loyalty and attract new customers. The Flywheel invests in customer relationships and builds the entire strategy around them.
Furthermore, it's a highly profitable model: it leverages all the forces involved in the process to retain customers who, in turn, become brand promoters if they are satisfied with their purchase.
The time has come for companies to put customers at the center of their business and place greater value on the relationships they build with them. The greatest benefits, both economic and in terms of brand awareness, are generated by nurturing and cultivating these relationships.
We believe this model works as a cycle that allows for constant feedback and, therefore, continuous growth.
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