Instant messaging apps like WhatsApp, Telegram, and Line are still around, fulfilling an important communication function. The current challenge is to leverage them more effectively in the field of digital marketing. Only Facebook seems to have achieved results with its Messenger, and its instant messaging has been a success. New tools will change instant messaging as we know it; the future of digital marketing lies in using these platforms to integrate chatbots and automate these platforms with tools for direct contact with users.
Use these channels to connect with brands, to provide more personalized service, or as a customer service platform, making customer service faster and more agile. A future where the focus is on the user, not the brand.
Livestreaming
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Another sensation is live video. We can't escape the reality: these types of videos are gaining followers every day. 2016 was a year in which many platforms joined the trend of bringing thousands of users together around a video. Twitter has acquired Periscope, which makes clear the intentions and importance of this type of content.
Streaming is already a common technique for some brands, and the percentage of those using it will bc data america increase this year. The main objective is for the audience watching to feel connected to what's happening at the location. Brands have begun using streaming videos to promote events, products, or services.
Live video is an effective tool that allows companies to build their own communities, generating greater impact and thus better positioning themselves on social media, which is increasingly placing more importance on video. It is currently the true leader and the most sought-after option for companies.
In 2017, brands continue to leverage streaming video to connect with audiences in a different way than traditional ones. The goal is to generate the greatest possible impact, and social media is the best medium to do so.
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