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8 – Adding and tracking the call extension
Call extension makes things easier for customers because it allows them to contact you immediately after viewing your ads.
Including call extensions in your ads can have a positive impact on your click-through rates because the additional information included in your ad provides customers with additional insight into your business.
Google Ads Call Extension Strategy
It's one of the best PPC strategies for local businesses to maximize their conversions. Seventy percent of mobile searches use the click-to-call feature. This information was revealed by Ipsos after conducting a survey commissioned by Google.
Go to the ad extensions tab in your Google Ads account, then click the call extensions tab below vk database the new extensions tab.
Now, you simply need to fill in some details like country and phone number.
You should also check call metrics for tracking purposes.
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9 – Adding dynamic keywords to your ads
Dynamic keyword insertion is a unique strategy that dynamically updates your ad text by adding the keyword that most closely matches your customers' search term.
But there are many factors to consider if you want this strategy to work well for your campaign.
Dynamic Keyword Ad Strategy:
The first thing is to avoid using incorrect code. Even if you use inappropriate capitalization, miss a parentheses, or use the wrong parentheses or any other minor errors, everything will go wrong for you.