What is Project Management?

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And how does it contribute to my digital strategy?
What is a digital trafficker? And how does it contribute to my digital strategy?

Digital marketing evolves at the same pace as communication technologies; new platforms, social networks, podcasts, media outlets, platforms, and strategies emerge every year.

This immeasurable evolution and development has led to increasingly robust marketing departments, and this has resulted in companies developing more functions to achieve better results.

This is why specialization is essential to effectively perform each function. Every year we see marketing professionals offering new positions and new services.

What was once the responsibility of a community manager has now been divided into many different roles, depending on each professional's specialization and the needs of companies.

Profiles such as digital project manager, influencer marketing, inbound marketing, social band database media manager, SEO specialist, copywriter, and the one we're talking about today, digital trafficker.

What is a digital trafficker?
But first, what is a digital trafficker?
This profile's function is to attract visitors to the company's various digital platforms by planning, configuring, and executing paid advertising campaigns on the various platforms.

We can say he's an SEM expert, but to be effective in his strategy, he must execute these tasks at a managerial level; that is, develop strategic planning for each step, budgets, and have the ability to make adjustments at the right time.

You must have excellent expertise in budgeting, ROI, and algorithms. Unfortunately, many of the same community leaders as yesteryear offer this service without the profile and skills to execute these strategies efficiently.