Modern ranking algorithms are capable of taking into account thousands of different parameters, ranging from statistical characteristics of the text to behavioral factors on the site and its semantic content.
The entire process of sorting pages according to their relevance to a search phrase is divided into two stages:
The most relevant pages of the site are selected, the information from which should be included in the search results.
This approach ensures that no more than one page from a web senegal cell phone number list resource usually gets into the final search results, which makes it easier for the user to choose the most interesting site from several. Otherwise, pages from one thematic resource could fill the entire search results. However, in some situations, the user may notice several pages from one site in the search results.
The final numerical value of relevance, which is used in sorting, is determined by complex formulas and algorithms, which are mostly known only to the company that owns the search engine. The ranking is also affected by the regional affiliation of the resource, which is especially relevant for commercial queries.
After the preliminary sorting is completed, the selected pages go through a series of stricter filters, including a system of sanctions that reduce the importance of the page in the search results. Sanctions, or pessimization, can be applied to resources as a whole, or to individual pages for violating content publishing rules, plagiarism, using cheating technologies, and a number of other factors.
After completing all stages of the relevance determination algorithm, the found pages are sorted from more relevant to less relevant and sent to the user on the screen as a search engine result.
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