Clustering KWs by search intent

[mahmud220]

Result: 9 You don't need any prompts or complex input to cluster words by search intent. Enter the keywords and indicate that you need to sort them by search intent. It doesn't work 100%, but if you're doing a broad keyword analysis and you need to manually add search intent using filtering, it's definitely helpful. * The local query did not sort well. ** The keyword "looking for a partner" did not result in a purchase query. 10. Generating regexes This is especially useful when filtering the Performance report in Google Search Console. Try something like: "Generate a regular expression that matches any of the following..." Or you can go even more general: "Generate a regular expression that matches the questions." 11. Eye tracking The eleventh point in this 10-point SEO list is about UX (which we do in our SEO department, so don't blame me, it belongs here).

If you don't have the budget for eye tracking when testing UX, try using EyeQuant - it can use AI and neuroscience to predict where people will look on your website, based on visuals . The price is not very Bangladesh Mobile Database friendly, but there is a free trial.PPC Restart 2023: AI, PMax, GA4 and other anomalies At the end of last week, the traditional PPC Restart took place again, and of course our PPC team was also present. And what did our PPC specialists take away from the conference? You can find out below. Lukáš Hvizdoš: How to scale Performance Max The lecture on the Performance Max campaign , prepared by Lukáš Hvizdoš , was one of the ones we enjoyed the most, because the PMax campaign is still a phenomenon that keeps almost every PPC specialist awake. And which of Lukáš's tips worked for us?

Implementation of a script that will tell us where PMax is displayed and how each type of campaign within PMax is performing. Is PMax not meeting its goals and is it expensive? Try running it only in Shopping , i.e. without any documentation. Not working with a feed? Error. Improve and test different variations of product titles. Work with keywords in product titles and divide products in the feed using custom labels, which will help you scale PMax better . Use insights from PMax as inspiration for PMax audiences. Be careful of bestsellers within PMax - if they drop out, PMax often starts spending on display or video and costs go up. And finally? Analyze the impact of the changes you make in your campaigns. That's the only way you'll find out what works for you on PMax. There is no best practice , because a slightly different approach can (and will) work for you everywhere. Ladislav Vitouš: How to use AI in PPC Artificial intelligence is currently shaking up the entire world of online marketing, and each of us is enthusiastically looking for ways to make the most of it, or at least trying to keep up with the latest trends.