Because in his language it means “ stale bread ”. This also applies to meeting deadlines on invoices or contracts, where May ( kwiecień ) is April in Poland ! Below you will learn more about localization and some tips on how to do it. Let's start with the numbers Poland is the sixth most populous country in Europe. It is home to more than 38 million people, of whom 84% use the internet regularly. (Created by eVisions) Covid has impacted online commerce worldwide, and Poland is one example where responding to market change at the right time has paid off, making it one of the fastest growing markets in Europe. Approximately 150,000 companies sell online either through their own websites or on the most popular sales platform Allegro in Poland. The largest player, according to ecommerceDB, in the Polish e-commerce market (by net turnover in 2022) is mediaexpert.
This store had sales of $ 1,293 million . The graph below shows the increase for two factors: number of households with internet access, number of internet users. The difference between 2013 and 2022 Bahamas Mobile Database is more than 30%. (Created by the author) Basic information about e-commerce in Poland According to a report from Ceneo, the largest number of online shoppers is between 35 and 44 years old , with more than half of this group being women . The second largest group is between 25 and 34 years old, where women again predominate. You can find other groups below.
Trends na rynku e-commerce w Polsce 2022, CENEO) I must clarify that overall 54% of online shoppers on the Polish market are women and 46% are men. Because this market is divided like this, useful information in this case is the popular category by gender. Women search most for home and interior (12.3%), construction and renovation (10.6%), children's items (9.8%), health (9.2%) and home appliances (8.6%) The category that women search for the most is home and interior. Men focus on construction and renovation.
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