Do you know how to choose when hiring an agency?

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Choosing a business partner is a strategy that must be analyzed and considered. Strategic vision and alignment with objectives are essential. These premises are even more important when choosing a partner for the communications and marketing area. There is no point in hiring an agency that is not aligned with the company's strategy.

When it comes to thinking about a australia mobile database to boost their business, companies are divided between a marketing agency or an advertising agency. In reality, both provide solutions that can help the business grow, although the approaches are different and lead to increased sales in different ways.

But what is really the difference between the two types of agencies?
Although both offer solutions to increase sales, this should not be the only criterion when hiring an agency. In general, an advertising agency focuses on direct marketing, on sending potential customers a message that is very focused on closing the sale.

The marketing agency offers an integrated and broader strategy, with the planning of actions to monitor the potential customer throughout the entire purchasing journey , with a multi-channel and complementary approach.

What does each agency do?
The advertising agency bases its strategies on direct marketing, which contributes to brand awareness, using paid content. Advertising itself is one of the marketing tools and not an isolated piece. This is because, although it is essential, there is no effective advertising without knowing your business's target audience, your competition, or without complete planning of marketing actions. However, if the objective is to create a campaign to generate awareness quickly and very focused on closing the sale, this is a good option.

A marketing agency, on the other hand, helps to increase brand awareness in the long term, generate leads and contribute to a shorter sales process. This is because it works with both paid and organic content, giving it the flexibility to adjust the message to the potential customer's purchasing maturity. If the goal is to raise awareness of the product and gradually present its advantages, this is a good option.