The impact of LGPD on your IT company's Marketing

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LGPD in Marketing


On August 14, 2018, the National Congress approved the General Data Protection Law (LGPD). Similar to the European General Data Protection Regulation ( GDPR ), the Brazilian law was created to guarantee users' right to privacy on digital platforms.

Despite only coming into force in 2020, the LGPD has already raised many questions regarding the changes that should be philippines mobile database and who should make them. To know what adaptations are necessary, it is essential to understand what the new Law is and its real impacts on companies. The marketing department of IT companies must be more attentive, as all organizations that collect and use user data must act in accordance with the LGPD.