The more your content is shared on social media

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Audience Engagement : Real audience engagement, such as comments, likes, and other interactions with your content, will help you understand how customers perceive your brand. Tracking audience engagement rates will help you analyze what type of content your target audience is most engaged with.
Inbound Links : If people are linking to or mentioning your content on their websites and social media, it means they like and trust your content. Getting more links and mentions of your brand means netherlands phone number data your audience sees you as a trusted and authoritative source.
Growth in social media followers or email newsletter subscribers is another important KPI that will tell you that you are doing a good job of content marketing to increase brand awareness. And the best part is that these metrics are easy to quantify.
You should focus on creating content that will help you reach and engage a lot of people . With the help of the content marketing KPIs listed above, you can easily measure how effectively your content is creating brand awareness.

KPIs for content marketing to get more leads
Lead generation usually means obtaining their contact information , usually an email or phone number, so that you can later contact them with a favorable offer. It usually involves registering for an email newsletter, the goal of which is to convince the potential customer of the advantages of your offer.

For your content to help generate leads, you need to offer your audience enough value that they will willingly exchange their information.

It could be an exclusive piece, a webinar, an e-book, a discount coupon, anything that will reward your customer enough to give you their personal information . Follow the same strategy as above - identify the problems your audience is struggling with and provide a solution. Then, create compelling landing pages with a sign-up form and valuable content to send to your subscribers.