First, understand how search engines work

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In Japan, Yahoo! Japan and Google account for about 90% of search engines, so it is enough to know the characteristics of these two. Search engines play a role in organizing the information in the world and arranging it so that the searcher gets the results he or she wants.


For example, look at the following results for a search for "pressure cooker" on Yahoo! Japan.

The black box shows a listing ad, the green box shows an information site about kitchenware, the red box shows Wikipedia, and the blue box shows recipes.

Furthermore, when you change the tabs, such as images or videos, the corresponding search results will appear. This is a common search behavior when users are looking for the product they are looking for.




The key is: great content → increased exposure . Therefore iran mobile database if you want users looking for "pressure cookers" to see your website and products, you need to take measures to appear as many times as possible among the various types of information that appear in search results.

Until now, SEO generally meant taking measures such as sprinkling a large number of specific keywords on a website or increasing the number of links from other sites in order to rank highly in search results.


However, modern search engines have algorithms that prioritize displaying "sites that contain information that is useful to internet users."
Therefore, in addition to expressing yourself in text, you can create content that is useful to users by using original images and videos, and by posting it on shopping sites such as Amazon and Rakuten, as well as other price comparison sites, in addition to your own site, you can increase your exposure, which will ultimately function as an effective SEO measure.

Next time's topic: Key points in content creationNow that we know that creating content and exposing it is important for attracting traffic, next time we will finally move on to the key points of content creation.