If you want to know efficient strategies to build customer loyalty in your business, know that the quality of service is an important point, it is the first criterion in choosing and recommending a company through its customers. Follow our post today, where we will show you 9 tips on how to build customer loyalty!
Strengthen the relationship between company and customer
Establishing a lasting and trusting relationship with a customer is an ongoing effort. When a customer places an order, the company should confirm the order and thank the customer by email, SMS or mail, according to the contact information available.
This first message should be followed by regular communications throughout the year, as the customer cannot forget you!
Sending contextual messages, such as greetings, promotion alerts, satisfaction questionnaires a few months after the purchase, invitations to company events, among others, are some examples of contact that the company should always keep up to date.
Deliver impeccable quality services
Service quality is based on the speed and relevance of responses to customer requests. To achieve this, you france mobile database should pay attention to a few points, such as:
Customer service or after-sales service, who must share the same information as sales representatives, so that any request is quickly resolved.
After-sales service instantly accesses the customer's most recent purchases to provide the correct reference. Customer service must therefore have access to sales representatives' data to contextualize, as fully as possible, the contact that was made with the customer;
Different channels must be offered to respond to demands, in a perfect relationship between web, email, social networks, telephone and store;
Customers appreciate self-service, so provide personalized assistance via phone or chat on your website.
This way, each of your customers should feel privileged and taken care of. This step is extremely important for you to have a satisfied customer.
Set up a loyalty program
The loyalty program can reward and value customer loyalty through points that give access to discounts, gifts, access to a “VIP club” with additional services, among other promotional strategies.
Some advantages your brand can offer:
Make it possible to collect new information about the customer, enrich the file and offer irresistible offers;
Encourage the customer to buy again by offering a specific discount, such as the possibility of “using gift points”.
Give the floor to the customer
Create some kind of community for customers, such as: a “customer club” with organized meetings, a forum where they can express themselves, a blog so customers can comment on articles, among other forms of interaction.
These different tools allow:
Encourage the exchange of information between customers, as a satisfied customer is the best advertisement you can have!
Promote a feeling of connection with your brand, creating a relationship with the brand.
Promote an emotional connection with the brand: so that the customer establishes a bond with the brand's values, and even affirms this to other people.
Develop your offer
Nowadays, with so much information on the internet, customers are becoming more demanding and better informed. The company must therefore continue to establish brand retention and loyalty strategies, constantly adapting its product and service offering:
Analyzing competing offers, so as not to be left behind;
Listening to customer service, to take into account feedback, observations and criticisms from buyers.
The goal here is to maintain that connection, so you can announce an upcoming development that will encourage them to wait for your product, rather than buying a competitor's offering that may already be available. Establish a close relationship between them and your brand.
- Board index
- All times are UTC
- Delete cookies
- Contact us