Longer videos will also have their chance

[bitheerani93]

Don’t ignore long-form videos — they’re making a big comeback!

Platforms such as TikTok, Instagram, LinkedIn and YouTube have been investing in longer formats. For example, since October 2024, YouTube Shorts can be up to three minutes long, while The 2025 Index points to YouTube as one of the three most popular networks among users.

On Instagram, Reels range from 15 to 90 seconds long. TikTok videos range from a quick three seconds to up to 10 denmark mobile database long. Whether short or long, the important thing is that video continues to dominate the social media scene.

7. Social networks: the new search engines
Platforms such as YouTube and TikTok have already established themselves as major search engines, reinforcing the need for optimization for searches on social networks.

Today, consumers use the search bar to find answers, but they also explore features like TikTok’s searchable maps and advanced functionality on Instagram.

And with the advent of AI-powered search tools, the discovery process is constantly evolving.

Similar to Google’s AI Overview, AI-powered social searches provide clear and straightforward content summaries, making it easier for users to find quick and relevant answers.