In addition, new technologies such as Metaverse have entered users' sights, leading to profound changes in consumer behavior in 2022 and accelerating trends in 2023. In this article, we’ll review key research and trends in user and consumer behavior in 2022 and make predictions about what to expect in 2023 (and how to prepare). gamified and diverse content In 2022, digital marketing is driving new ways of consuming and creating content, such as the rise of short-form videos to educate and inform audiences.
Among them, interactive content has proven to be a very nepal mobile database effective way to differentiate the brand, allowing the brand to be remembered by the audience and stay in the hearts of consumers. According to a survey by the Content Marketing Institute (CMI), 88% of marketers surveyed said interactive content plays a very important role in brand differentiation. Additionally, the survey revealed a 52.60% increase in engagement with interactive content, confirming consumer interest in this different content format.
Reinforcing the idea of interactivity, big players in the market are also betting on this type of content in 2022 to attract new customers and delight existing ones. Like Spotify acquiring Heardle, a trivia game for music lovers. The object of the game is for the listener to try to guess what the song is in the first few seconds of the melody. In addition to Spotify, Netflix has also impacted the market by acquiring video game studios.
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