Build relationships with your target audience with societal marketing

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Connected to current trends and consumer expectations regarding the institutional positioning of brands, societal marketing is one of the communication approaches that has been gaining ground in companies.

This strategy is mainly adopted by taiwan mobile database that have principles aligned with social responsibility, sustainability and inclusion in their institutional values, which meets the needs of the public, who identify with transparent brands.

According to the report The Equity Imperative, published by the consultancy Deloitte, 94% of Generation Z stated that they expect effective actions from organizations in relation to social issues, while 90% said they are willing to buy products from companies with initiatives that they consider positive.

By bringing an authentic approach to its customers, societal marketing creates identification with people, reinforcing values ​​and causes, without failing to communicate the services and products offered.

To better understand how this communication model is established, we have prepared this complete article, explaining the origins of the concept, the types of societal marketing and how this practice should be applied responsibly and efficiently.