What are the impacts (and opportunities) of blockchain in marketing?

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Forbes magazine asked this question to members of its Agency Council. More specifically, the question was: “What does the rise of blockchain mean for digital marketing?”

The answers were listed in this article . Below, we will address the main ones:

1. The “middleman” can be removed and trust will increase
For Lisa Allocca, from the North American public relations agency Red Javelin Communications, like many emerging technologies, it is still too early to properly assess the impacts of blockchain on marketing.

But for her, one fact malaysia mobile database indisputable: “technology may, in the future, ‘remove the intermediary agent’ in digital advertising, that is, search engines like Google, or even dethrone social networks”. It is clear that this may (and should) take a long time to happen.

Trevor Chapman, founder of the Trevor Chapman Group, is of the same mind. A renowned digital strategist, Chapman says that “marketing startups and agencies are already emerging in the blockchain space. They aim to catalog user behavior and provide some kind of credit system between advertisers and consumers.”

According to him, this process will completely remove intermediaries from the management of large media outlets. And Chapman leaves a piece of advice: “Be smart. Stop being an intermediary and be the source.”

But, speaking of current times, both Allocca and Chapman also agree: the transparency provided by blockchain will allow for more trusting relationships between brands and their audiences.