As more and more buyers use the Internet, traditional sales become less effective compared to new digital strategies that add value to users and improve their shopping experience.
Should you use an outbound or inbound strategy to increase your sales ? What are the differences between the two and which one is better?
The term outbound was coined alongside inbound to differentiate both methodologies. The former is the set of traditional techniques that focus on attracting customers through direct and unidirectional methods; while the latter uses valuable content to attract and gain the trust of buyers.
In this article we will help you understand and transition to this methodology to increase your company's sales, as well as overcome the challenges of these times where what works today may be obsolete tomorrow.
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Pushy sales don't work like they used to, customers don't want you to sell to them
To start, why are companies changing the way they sell ? Think about your daily activities, which have been simplified mainly thanks to the Internet.
Things like searching for addresses, businesses, vacancies, entertainment, etc., which costa rica phone number data we find from our smartphone and without having to travel.
Well, our purchasing habits have also changed. More and more users are looking for information before making a purchase and without having to go through a salesperson.
This has empowered the buyer and transformed the sales approach that sales teams must have.
However, nowadays, there are sales representatives who use email or cold calls to offer us a product or service that we are not interested in or that we do not need. It is annoying and to avoid it, many of us have resorted to blocking phones, emails, messages, etc.
How did marketers respond? By adapting to this change and transforming their intrusive strategies and mass messages into effective attraction and prospecting techniques, through user qualification and understanding of their context.
Imagine that it is the buyer who comes to you and not the other way around. But this is only possible if you know your ideal client or buyer persona well . And we are not talking about creating market niches such as “women and men aged 25 to 35”, but rather, people like you or me with particular needs and challenges. We are talking about Pepe, sales coordinator; or Carlos, junior CEO. Download the following template and start creating your profiles.
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