The growing potential of Instagram or Tik Tok?

[Habib01]

Social networks are still on the rise and Czechs spend an average of over 2.5 hours a day on them. The large increase
in users and the time they spend on the network was largely caused by the coronavirus pandemic in 2020.
The most popular social networks are still YouTube and Facebook, which primarily appeal to the older age
group. Instagram is in the imaginary bronze position, gaining popularity with new users
mainly through the Instagram Stories and Reels formats, which are increasingly replacing the consumption of
new information in the classic feed. Whatsapp, Twitter, Linkedin
and Tik Tok, which recorded a 50% increase in its users last year, are holding steady in the other ranks .

Social networks in general represent a great potential for reaching new customers and bringing singapore phone number data them to their e-
shops, establishments, applications, ... It is a space in which more than 56% of the population of the Czech Republic moves daily,
and companies have a great chance of attracting, reaching and acquiring them.


Instagram and Tik Tok achieved the highest growth in the number of their users in the last year and are social
networks that are aimed more at the younger generation. So if you need to reach this
age group, this is a great space to establish contact with them. Today, social networks serve primarily
as inspiration and "presales" space, and companies that are not active on them are only recording their
competition.
Paid advertising on Instagram is now a common part of most companies' online campaigns. Thanks to the fact
that Instagram belongs to Facebook and is managed from the same tool, it is very easy to control and
you can advertise on Instagram even without having a profile on it. Great
potential is cooperation with suitable influencers and content shared via Insta Stories or
Reels, which are very popular with a younger target group.