Why apparel retailers are increasingly launching SB services

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The reasons why apparel retailers start SB services include "building a continuous connection with customers," "anticipating continuous revenue," and "managing information on customer preferences and consumption behavior." Some also say that
this SB service can strengthen relationships with customers because it is a personalization service, that is, a service customized for each customer. According
to Al Sambar of a consulting company, the SB service "has customers provide the information necessary for "personalization," such as clothing size and favorite fashion style, and it is possible to build a relationship of mutual communication in which the customer gives feedback to the company, rather than a relationship in which the company only transmits information one-way, and this strengthens the bond with the customer." As it is said that
"personalization," or building relationships with customers on a personal level, is the most important thing to survive in the apparel industry, this SB service will continue to increase in the future.



In Japan, "ZOZOTOWN" and "airCloset" have started SB
Among domestic apparel manufacturers, ZOZOTOWN pakistan whatsapp data airCloset, Mechakari and others offer SB services.
What they all have in common is that they have a model of proposing products through a combination of artificial intelligence and human stylists. The key to SB services is how well they can select items that suit the user's tastes.
This is achieved by utilizing artificial intelligence, and finally having a professional stylist coordinate the items, making it possible to pick out items that match the user's needs every time.

zozotown site



Summary
From the user's perspective, the appeal of subscription boxes lies in the excitement of not knowing what will arrive. When the box arrives, the user feels as happy as if they had received a gift, and the surprise of the product sent is a major factor.
The excitement users feel when they open the box is something they cannot experience when shopping at an online store.
According to Forbes magazine, "Going forward, consumers will no longer be satisfied by simply selling products they want. Retailers will need to provide consumers with unexpected situations, experiences like a surprise gift," and they analyze that subscription boxes are the ideal way to provide that surprise.