What emails to send and when?

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Examples of abandoned cart items and preheaders:

The product you selected will sell out soon.
You made a great choice, this product is very popular with customers.

Hurry up, there is a lot of interest in the FRIENDS sweatshirt.
Are you buying a sweatshirt as a gift and are not sure about the size? We offer a free exchange.

Lenko, you forgot something with us
. We have the last piece of the product you selected in stock. Come back to get it.

Pavel, can't decide?
Get advice from our customers and read reviews of the product you've chosen.

Reduce abandoned cart rates: subject line and preheader
What can a reminder email do to help?

Offer free shipping under the pretext of a promotion.
Place a flawless CTA in your email in the form of a clearly visible button with the text "Complete Purchase."
Highlight your competitive advantages and include positive reviews of the product or your e-shop in general.
Offer the customer telephone assistance with ordering .
Make sure your email has a responsive design and displays correctly on both computers and mobile devices.
Consider whether to offer a discount or a gift – there are customers who are specifically georgia phone number data waiting for your offer. If you want to use a discount as an incentive, it is better to use it in the second, or even better, in the third email. A discount for the recipient becoming a customer would be suitable (e.g. as part of a loyalty campaign). As for the gift, try to attract attention to the order in the form of a small product, a tester, points for the loyalty program or another bonus.