Marketing communication in the sign of small

[Habib01]

Examples of email communication using capital letters:

Dear Director, I am responding to your email… (supervisor)
Dear Mr. Mayor, I would like to address you as… (official/esteemed person)
Hello, Mr. Novák, I am sending you the promised… (long-term client)
Greetings to Včeliště, I would like to ask you… (long-term client team, you are not writing to a specific person)
You will write a lowercase v in communication with a person that you do not know and have no relationship with (yet).

Hello, I would like to make you an offer...
But here we are entering the waters of marketing communication , which we will discuss in the next chapter.

And then there's the B2B sector, where the capital V is probably used the most in email correspondence , and of course:


Marketing texts are a separate discipline for which no one has yet created any specific guidelines. These lithuania phone number data include texts such as:

on websites,
social networks,
billboards,
flyers
or in bulk emails.
This means that these are texts intended for a wide audience . It's not about the number of readers, but about the fact that you don't know them. They may or may not be your potential customers. Some of them may turn out to be a really problematic client. These readers are important to you, but from a marketing point of view, expressing respect to a large mass of unknown people seems cheap and condescending .