This type of practice can have many effects

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And it was true. Consumers are bombarded with advertising messages every day and pay less and less attention to the messages, especially if they do not feel concerned. In recent years, we have been moving towards one-to-one strategies, which are much more personalized. And this involves segmenting databases. When emailing, remember to sort your contacts, by grouping together as much information about them as possible, in order to target your campaigns precisely. The idea is to always send campaigns that match the expectations and profiles of your recipients.

If you don't, you risk being declared a spammer, receiving netherlands cell phone number list complaints and damaging your deliverability, not to mention your brand image... Not managing unsubscribes This is probably one of the biggest mistakes in emailing and the most damaging for the sender. From a legal point of view, you are obliged to place a link in your email allowing your recipients to unsubscribe from your database. But the most important thing is to take these unsubscriptions into account.

There are still advertisers today who do not allow their contacts to unsubscribe. , very harmful to your business: A brand image tarnished by word of mouth, “bad buzz” on social networks and discussions on forums A deterioration of your sender reputation: in fact, if your recipients report you as a spammer or complain about your actions to their email provider, your deliverability will be impacted. This means that your future campaigns will increasingly end up in your contacts' "junk mail" boxes.