With over 205,000 users worldwide, HubSpot is one of the leaders in the marketing automation industry in 2024. It is a platform with powerful marketing tools that integrate with advanced CRM software that sales teams can use to track prospects. It offers more than a hundred native integrations with external tools and 6,000 through Zapier.
With the ability to store data for up to 15 million people, HubSpot's contact management may be suitable for large-scale marketing strategies. However, SMEs and startups should be familiar with the ins and outs of HubSpot's pricing model and other aspects before deciding to use this automation software.
Considerable tariff increases
HubSpot's Marketing Hub offers a free plan and a Starter plan for €20/month thailand phone number list per license. From there, you jump straight to the Pro plan at €880 per month with a minimum of three licenses. Getting started with the marketing tools is easy and affordable, but there are medium- and long-term needs you should plan for.
HubSpot Pricing
If you use the free version of HubSpot's Marketing Hub:
You can only send 2,000 emails per month. Email marketing is the most automated channel, so it's easy to reach that number.
In the Starter plan (starting at €20/month) , you have access to features such as:
Personalize calls to action.
10 automations
Instead, here are some features that are only available after the rate jump to the Pro plan , available from €880 per month :
A/B testing, a common resource for determining which landing pages and emails generate better results
WhatsApp Marketing Campaigns
SEO statistics (per page impressions, clicks)
Social media accounts connected to the tool
Qualifying contacts to develop lead nurturing strategies
Dynamic content management that adapts to potential customers
These are needs that usually arise in the short or medium term to optimize marketing campaigns, and are cheaper in the HubSpot alternatives presented in the article.
Rates limited by the number of contacts
HubSpot's above rates increase as the number of marketing contacts grows. It's not the only marketing automation tool that bases its budgets on the size of the contact database, but HubSpot's pricing scales particularly quickly.
A marketing campaign is planned to grow, so it is normal and desirable that new prospects sign up over time. When choosing automation software, beyond the initial price, it is important to plan your budget in the medium term. Here is how the monthly price of HubSpot's most basic plans will evolve:
Contacts Starter Plan Pro Plan
1000 20 € 880 €
5000 205 € 1110 €
10 000 360 € 1340 €
You only pay for active contacts that are sent marketing emails or ads, allowing you to store additional contacts in the CRM at no extra cost. Prices with monthly billing are listed at the time of publication of the article.
Most HubSpot alternatives scale this limitation more progressively. Brevo, on the other hand, allows you to store unlimited contacts in all of its plans.
Incorporation costs
In addition to the monthly fee, HubSpot's Pro plan and higher options come with a one-time onboarding fee starting at €2,930. This fee includes personalized HubSpot consulting to help you get the most out of all the marketing features.
Specialized tools
HubSpot's basic features are known for their ease of use. However, to take advantage of the advanced features, more advanced marketing automation knowledge is required. That's why HubSpot includes a mandatory onboarding service starting with the Pro plan.
Other tools offer a more gradual learning curve, with help from customer support for technical queries. If your resources allow, you can hire experts of your choice to advise you on your strategy in more depth.
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