The editorial calendar can

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Commercial profit comes second. If you view your audience solely as a means to generate profit, you dehumanize your community. By becoming both a brand advocate and an intermediary who helps users solve their problems, you will create an authentic and strong community. Think of your audience as people, not just potential customers. For example, the adidas Runners community is more than just a running club. It helps users choose sports sections, get a workout plan, participate in sports festivals, etc.

Mistake #: Lack of consistency Building and developin romania phone number list a community is a long-term job. As a community manager, you must be constant in your involvement in terms of creating new content. This is how you keep your audience interested and encourage their engagement. You can plan and organize the creation of your content in advance using an editorial calendar, for example. This will help you stay on track and avoid missing important dates or posting redundant content. include publication dates, themes for each publication, content ideas, promotion dates for future events, and more.

Mistake #: Not Cultivating Brand Personality It is crucial to maintain a professional and respectful image when interacting with your audience on social media. By creating a recognizable identity, your followers will feel like they're engaging with a real person rather than an impersonal company, which can significantly increase engagement and loyalty to your brand. Some brands have managed to develop a unique and interesting personality when managing their community on social networks. Nike is the perfect example. The sports brand uses inspiring slogans and motivating messages to encourage consumers to exceed their limits, which has helped establish a strong emotional connection with its audience on social media.