Internal factors include the professionalism of KOLs and the start date

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High level of professionalism among KOLs
Influencers who are commissioned to do work should be those who have a professional attitude. It is desirable to
have a sense of responsibility towards their fans, to check the ingredients of cosmetics and food products themselves, and to not accept work requests from multiple companies if it is a product in the same genre.

Content and format of content
Influencers also need to think about the content and format of their messages.
For example, messages that include humor or have a storyline tend to be well received. Furthermore, there are various formats for information transmission, from text to live streaming, short videos, and long videos, but in the case of EC, the format should be devised according to the compatibility with the product or service, such as inserting text and posting links.

Timing of content release
The report states that it takes six months to a year for lithuania whatsapp data influencer promotions to have an effect. It
also recommends that if you are targeting office ladies, you should do the promotion during their lunch break, and when it comes to increasing tourism awareness, it is better to do the promotion outside of the Chinese New Year and National Day holidays in order to attract Chinese visitors to Japan to specific tourist sites and retail stores that are not included in group tours.

summary
When using influencers, it is important to combine them with other promotional methods as an external factor. As for internal factors, we learned that the influencer's professionalism, the format of communication, and the timing of communication have a large impact on the effectiveness of the promotion.
Furthermore, the report states that caution should be exercised as some malicious influencers and MCN companies may inflate their numbers by posing as fakes who buy followers, retweets, comments, and likes. Using
KOLs for promotions is effective in increasing sales and expanding awareness.
However, when using KOLs for promotions to Chinese people, please take the contents of this blog into consideration and act accordingly.