Social media has a major impact on young people's purchasing behavior

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Social media has become an indispensable part of smartphones as information infrastructure. To take it to the extreme, it may be that social media, rather than phone calls or emails, is the most commonly used feature of smartphones. It
has become commonplace for people to use social media not only for everyday personal contact, but also to check the latest information and kill time.
On the 5th of this month, marketing research company ASUMARK released the results of a "Survey on Social Media Among Young People" targeting men and women aged 20-49 who use social media at least once a week. Analysis of the survey points out that "women in their 20s are actively using social media to research topics related to 'beauty' and 'food and drink.'"


This time, we will introduce the usage status of each major SNS service and purchasing behavior using SNS based on the "Survey on SNS among young people."


Latest SNS usage status
As can be seen from the figure below, the most ivory coast whatsapp data popular SNS is LINE (82 million monthly active users).
LINE is used by a wide range of age groups, and approximately 86% of users update their accounts daily, making it an indispensable part of daily life. Twitter is
also used by many men and women in their teens and twenties.
Instagram, like Twitter, is mainly used by young people, and mostly women.
Instagram is now overtaking Google search as a source of information for women in their teens and twenties.
In other words, Instagram is more reliable and quicker to find information on fashion, gourmet spots, leisure, etc. by searching hashtags. Facebook is used by
middle-aged and elderly people aged 50 to 69, both men and women. It is particularly characterized by its high usage rate among employed people.
Finally, there is TikTok (9.5 million monthly active users).
TikTok is spreading mainly among female students in their teens and twenties. TikTok is a video movie SNS platform that is expected to see an increase in users in the future.

Comparison of the number of users of SNS services

Social media usage among young people
So, what kind of SNS do the men and women in their teens and twenties, who are the core of SNS users, use? The latest SNS usage status of men and women in their teens and twenties is summarized in the figure below.
LINE is the top for both men and women of all ages.
Twitter is most popular with about 70% of teenage women. Instagram is popular with women in their teens and twenties.
Facebook is popular with men and women in their twenties, and TikTok is used by teenage women.
It is clear that LINE, Twitter, and Instagram are popular among both men and women in their
teens and twenties. So how do men and women in their teens and twenties use these SNS, and how do they use them to purchase products?
Next, let's take a look at the usage trends from the "Survey on SNS among Young People" released by Asmark Co., Ltd. on December 5th.