Paid Link Building Tactics Sponsored Blog Posts

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Once you've published it, let everyone who contributed to it know, and pitch headlines and key information to the press or other relevant publishers.

You'll find that some of the contributors will link to your content on their "as seen in the press" page or similar. And there are often angles and debates that trade publications love.

Here's a great example of experts sharing their tips about Google Shopping  ; it earned 13 links.


expert watch
If you choose good experts, with a sufficient level of credibility, this is still a great tactic to use, and it will help position your brand as a thought leader.

Any link that you pay for can quickly go against Google’s albania phone number data Webmaster Guidelines unless you apply a rel="nofollow" or rel="sponsored" attribute to prevent PageRank from passing. That said, there are benefits to using paid links to build your brand and get referral traffic, which is what this tactic is all about.

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Let’s say there’s an influential blogger who’s made a name for themselves in your industry and is getting thousands of page views per month from your target audience. They’re unlikely to start linking to you for free (at least in response to your query). Why would they? They’ve spent time building an audience, and they’re not going to give that exposure away for nothing.