Improve Ecommerce SEO–A screenshot

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If you can think of a creative way to segment your audience, then you can tailor your keywords to specific profitable niches that your competitors aren’t targeting. Let’s look at this Shopify demo store for Maplerose, a quality home goods store that is using room types for their SEO strategy.

of Maplerose’s homepage showing their main menu navigation and the various pages: Home, Kitchen Decor, Bedroom Decor, Living Room Decor, and Rose Rewards.
Maplerose’s homepage and main menu navigation.
Their navigation menu shows three segments: kitchen decor, bedroom decor, and living room bosnia and herzegovina phone number list decor to target customers searching for products based on the room type. This allows customers to find them more easily when using keywords related to those rooms. The key is understanding your customers and predicting what search phrases they would use.

2. Do a competitive SEO audit
Speaking of competitors, it’s important to know how you already rank in comparison to your competitors. You can’t improve your SEO if you don’t know where your starting point is.

Now come up with your list of competitors that are relevant in terms of SEO. These competitors may not be the typical ones you think of. If there are some in other geographic regions or some giant brands in your industry, you need to consider them as well in your SEO audit. Although they are not direct competitors, in the age of online shopping, they still pose a threat in stealing customers’ attention on the Google results pages.

Improve Ecommerce SEO–A graphic explaining the various steps of an SEO audit. Step 1: Create a table like this for each segment you determine. Step 2: Add all of your relevant competitors. Step 3: Add phrases relating to your customer segments. Step 4: Ignoring paid search ads, count the position of you and your competitors on the search engine results. Step 5: Calculate the average SERP ranking of you and your competitors.
Example SEO audit for the “Kitchen” segment of Maplerose’s SEO audit.
Once you have your competitors and segments, brainstorm keywords that customers in each segment would search for. Search the keywords all on Google or another search engine and mark down your position and your competitors’ positions for each keyword. Calculate the average position of each of your competitors and yourself. Compare your results to see how you are performing and look for opportunities where you can steal keywords from your competitors in unique ways.