This has been my Whiteboard Friday.

[fomayof928@mowline]

B. Daily updates
Daily updates are definitely important. You don't want just one news story every couple of days. Ideally, multiple new articles every single day that should also be unique. You can have some kind of syndicated content in there, like from the feeds, AP or Reuters or whatever, but the majority of your content needs to be your own unique content. You don't want to rely too heavily on syndicated articles to fill your website with news content.


It really helps to have a niche or a niche topic that you focus on as a news website. There are a lot of news sites out there that are general news and try to do everything, and Google News doesn't really algeria number data need many of those. What Google is interested in is niche websites on niche topics, niche areas that can provide in-depth reporting on those niche industries or topics. So if you have a really great topic or a niche industry that you cover with your news, that improves your chances of getting into that news index and getting top stories carousel traffic.

So, in a nutshell, here's how you get into Google News. It may seem pretty simple, but, like I said, there's a lot of jumping around, some technical stuff that you'll have to implement on your website as well. But if you tick all those boxes, you can get that much traffic from the Top Stories carousel, and the rest is profit. Thank you very much.



The author's views are entirely his own (excluding the unexpected episode of hypnosis) and may not always reflect the views of Moz.

Content promotion is not. Tweeting or voting . Those small, one-sided tactics are fine for beginners. They might make a dent, but they certainly won’t move the needle. Companies that want to grow big and fast need to grow differently.

Here's how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used cutting-edge content promotion tips like newsjacking and paid social to elevate their brands above the competition.

1. Use content to promote social media distribution (and nothing else)