What are the tools to start an ABM strategy?

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As target accounts move through the b2b sales process , automation is a key component to optimizing ABM efforts.

ABM automation allows your business to target key customers with a personalized approach to move them forward in the sales process. When looking for an account-based marketing software, you should make sure that the platform has the following features:

Identification : The ability to accurately identify potential customers and accounts.
Engagement : A cross-platform feature to help your business keep the conversation going with prospects.
Analysis : You need access to relevant data to understand whether the approach is working or not.
b2b marketing

Account based marketing for B2B
B2C companies typically focus their marketing efforts on tapping into a pain germany phone number list point or desire of the end user, with the hope that the individual will make a purchase decision. B2B works a little differently.

When selling to other companies, the purchasing decision is rarely made by one person. Depending on the size of the company, there may be a whole group of people who contribute to the final purchasing decision.

An ABM strategy can be especially useful for b2b companies looking to build long-term relationships with key customers. In fact, 76% of b2b marketers who used ABM in 2020 reported an increase in ROI compared to other forms of marketing.

ABM and LinkedIn
According to the 2021 Not Another State of Marketing report , over 70% of marketers said their company uses social media to target accounts. LinkedIn can be a beneficial platform for targeting accounts , especially for b2b companies.

LinkedIn has a feature called Company Targeting , which allows you to use LinkedIn’s directory of over 13 million company pages for your ABM strategy. With this tool, you can upload a list of companies you want to reach and create campaigns that specifically target people at those companies.

Additionally, LinkedIn can help create a more personalized experience for your target customers!

Using LinkedIn to find and engage the right accounts within the b2b companies you want to work with can be a useful and thoughtful alternative to using third-party data to identify potential contacts.