The Qualibest Institute conducted a survey, where it interviewed 3,665 women (53%) and men (47%), who varied between classes A (12%), B (45%) and C (43%). The interviewees were from different origins in the country, so that the survey could outline a current panorama of the use of social networks . The results were quite interesting, see below:
Respondents use an average of 6.5 social networks (the favorites being WhatsApp (81%) and Facebook (74%)), and these social networks are also the most accessed, tied at 92%;
The third most accessed place goes to YouTube, at (82%), followed dentist database by Messenger (71%) and Instagram, with 59%.
“Women and upper class groups drive this Instagram number up: both with 66% access. And the high access to Messenger was a surprise: 71% is a high number” , says Daniela Malouf, managing partner of Instituto QualiBest.
> How to use Instagram and attract more customers to your business?
Snapchat, as we expected, was a surprise. The social network has as much access as Twitter, which is most accessed (50%) by the upper class and least accessed by the elderly: 31% of the 37% of the total.
“A network that keeps growing is Spotify. The ones driving this number up are the youngest (27%) and class A represents 30%, 21% of the total sample” , says Daniela.
How much time do people spend online?
Of those surveyed, 43% spend the whole day on Facebook, which makes it harder to measure the time spent online. Instagram is as follows: 27% of users access it for 30 minutes a day and 26% spend the whole day online. YouTube stands out for being watched for two and a half hours a day (30%), while 37% of those who access LinkedIn say they do not access it every day. The same goes for Skype and Pinterest.
Social Networks + Work
It is common for users to be connected during work hours, there will always be someone with a cell phone in their hands! Note: 26% are connected for more than 3 hours during work hours, while 32% say they only access the internet for 30 minutes a day for personal use. Class C (39%) says they access the internet for a maximum of 30 minutes a day, while class A (33%) admits to staying connected for more than 3 hours.
According to the research, only 6% of companies do not allow access to any social network at work and 58% of class A, who work, depend on the computer to complete tasks, while 46% of class C, who work, depend on the computer.
Interesting, isn't it? This way you can see how we behave and how different classes act, according to their work routine and access to new social networks.
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