5. Better Brand Awareness and Reputation

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Offering support, particularly in the form of live chat options, can significantly increase conversions. Customers who have access to live chat support spend around 60% more and are 2.8 times more likely to make a purchase on that visit. It’s worth remembering that the constant provision of good customer service will center around an efficient CRM solution. By offering live chat support, people can have their questions answered instantly, which will influence their decision to purchase there and then. This means you’re reducing the sales cycle and amount of time a customer is spending on site and improving their overall experience.

There are many factors that can increase brand awareness and improve your guatemala phone number list reputation. How you approach things also depends on your business model. For example, a B2B organization will rely more on cold email campaigns than a B2C. The common factor is going to be how good your customer service is.

How your customers see your overall service has a major impact on awareness and reputation. As already mentioned, high levels of customer service lead to retention, loyalty and better conversions. Being available 24/7 shows you’re a professional who cares about your customers.

Establishing a good relationship goes beyond the point where they input their card details and click ‘pay now’. It’s also about more than just answering pre-purchase questions. It relies on providing those same high levels of service when they have queries about shipping or any sort of issue with the product.

6. Leading From the Front
While many consumers prefer to seek a solution themselves (some 69% try to find a fix before speaking to an agent), offering actual human assistance provides the support needed if they can’t solve the issue alone. Nonetheless, many companies still rely on self-service solutions instead of switching to a 24/7 model.

Just because your competitors do not yet offer 24/7 service, doesn’t mean you should neglect this too. In fact, this is your opportunity to stand out from the crowd and lead where others will likely follow. If you offer around-the-clock support and a direct competitor doesn’t, who are customers more likely to buy from?

Technology can make the transition