Acquisition marketing is all about pulling

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This means if you are relying on just one or two channels to drive acquisitions, you're unlikely to reach prospects at the right time. Consider this: if you use email, SEO, and LinkedIn, customers will need to read an average of 4.3 pieces of content on each channel — which is unlikely.


But, if you diversify your strategy and use paid ads, LinkedIn, SEO, content india cell phone number list marketing, and email marketing, you'll have a much higher chance of reaching them as they look for those 13 pieces of content. Add in a mi of first and third-party channels (Google reviews, G2 reviews, blog content, and word of mouth) and you'll improve your chances even more.


Not all users are active on all platforms. So, diversifying your marketing channels also helps you reach a wider audience. Use Leadfeeder to inform your acquisition marketing strategyin prospects who are in the consideration phase. That's why we talked about targeting key terms with more buyer intent and overcoming objections, right? But there's another strategy that can drive acquisitions —- identifying companies that visit your website.