Digital marketing resources, strategies and trends

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It is essential for companies to quickly adapt to new digital marketing trends. To do so, they must discover how to take advantage of all the tools, channels and communication platforms. This action will allow them to achieve their corporate objectives, generate value and develop better relationships with their customers.

To stand out in the world of online marketing, it is not enough to simply incorporate technology. Brands must constantly redesign their strategy to remain relevant in the market and fulfill their main purpose: attract and captivate new customers.

Digital marketing trends 2019
According to experts, there are already marked trends for 2019 that new zealand mobile numbers list aim to dominate the global industry to allow brands to establish themselves as references in the minds of their consumers.

1. Fast content
It is no secret that the mobile phone has become one of the devices with the easiest access to the Internet. In this way, it has influenced the way in which users make queries and consume content, because they expect to be able to do so in a fast, enjoyable and simple way.

Fast content digital marketing trends 2019Fast content is emerging as one of the most important digital marketing trends of 2019. To be successful, a good dose of creativity and synthesis skills will be necessary to retain an audience that is becoming increasingly difficult to captivate.

Using engaging, fast-paced, interactive content will boost brand awareness and CTR (Click Through Rate).

For this reason, it will be necessary to focus on memorable content that can satisfy the user's information needs.

2. Context marketing
Context marketing is becoming more relevant than ever.

Context marketing trendsFollowing the principles of inbound marketing , it will be necessary to know your audience better in order to present timely and interesting content to the right user at the right time.

But this won't be a problem if you have the help of a marketing agency that helps you analyze the market, the channels and segment the audience to create an effective strategy based on greater personalization of content.

3. Voice marketing
Voice searches have experienced a great rise. This has generated a very notable proliferation regarding virtual voice assistants. This changes the way in which we interact with brands and the concept of navigation to which companies will have to adapt to offer a better experience.

Smart companies will opt for voice search and the way they convey their personality through their voice, allowing users to get a spoken response, at least in the first instance, where bots will be able to understand the user's requests and give an accurate response.

Voice Search Marketing 2019

According to Gartner, the first brands to dare to redesign their websites to support visual and voice search will see a 30% increase in digital commerce revenue by 2021.

4. Video Marketing
Video marketing is one of the favorite resources in digital consumption. In recent years, this trend has been consolidated as an effective technique to optimize the positioning of brands and achieve a better relationship with their potential clients and target audience. Within this trend, the following stand out:

► Ephemeral content
Ephemeral videos are an opportunity for companies to increase interaction through strategy. It is best to use Instagram Stories to spark the public's curiosity and interest.

digital marketing trends► Testimonials
There is no better strategy than getting your customers to speak highly of you. This way, recording a video with their testimonial will have much more value for your audience. This type of video can be promoted through e-Commerce and social eCommerce.

► Insertion in posts, emails and landings
This is a strategy that will continue to grow. It was recently shown that this resource has boosted a large number of bloggers, so it is estimated that companies can obtain excellent results after its implementation.

According to HubSpot, adding a video to an email increases the click-through rate by 200 to 300%, and putting one on a landing page increases the conversion rate by 80%.

5. Mobile First
mobile marketing trends 2019Statistics indicate that browsing on smartphones continues to increase. This means that to be successful in search engines, websites must be built with speed and functionality on these devices in mind.

As the main driver of this process, Google gives extreme importance to web pages that are indexed in their mobile version.

For this reason, it penalizes those that do not have a well-optimized responsive version and rewards those that do, allowing them to climb positions.

6. Virtual and augmented reality
This tool will be crucial to ensure that brands create a memorable experience for consumers that seeks to achieve a balance between reality and digital.

Today, it is used as an interaction strategy between the brand and the consumer to support the purchasing decision, attract customers through innovative interactive activities and differentiate themselves in the market. However, it is projected that by 2019, customer journey models will be created that allow users' behavior to be predicted.

7 . Social commerce and Mobile commerce
Social shopping represents an evolution for companies, which are constantly benefiting from the creation of new types of social ads that incorporate specific functionalities related to e-commerce.

This innovation has enabled the consumer to be self-sufficient by organically moving from the discovery stage to direct product search.

Among the social networks that are already implementing this trend are:

social marketing trends 2019

► Instagram Shopping.
► Facebook Marketplace for businesses.
► Pinterest.
On the other hand, the mobile commerce trend has been increasing due to the use of the Internet through mobile devices, which facilitates the opportunity to sell and buy from anywhere in the world.

8. Marketing Automation
Marketing automation is the trend with the greatest projection for 2019, since in addition to reducing costs and saving time, it will allow companies to have a more global vision for the analysis of optimizations and making timely decisions.

Among these, the following stand out:

► Email Marketing
It is an important step to follow for the automatic execution of campaigns. Email marketing is a necessary tool to support the achievement of objectives and follow up on the actions of leads.

chatbots digital marketing
► Chatbots
These automated programs imitate human behavior. Due to their sense of immediacy and good service, it is a trend that will help retain users and make more sales.

9. Visual search
This ambitious project promises to revolutionize the world of digital marketing through artificial intelligence. This technology makes use of image recognition with the aim of facilitating searches using images.

This type of visual search has a great impact on e-commerce, since the consumer will be able to locate objects on the Internet that would be very difficult to locate using only a description.

10. Influencer marketing
It is estimated that influencer marketing will lead positioning techniques in 2019, so brands will be oriented to invest more and more budget in the development of campaigns with these digital leaders.

This strategy enhances companies' campaigns not only by spreading the value of their products, but also allows them to increase the number of followers and improve the consumer experience through the humanization of the brand.