Relevance of experiential marketing and UX design

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Another of the strategic marketing changes that 2020 and new trends imply is that greater relevance will now be given to the user experience. This can be achieved through two strategies: experiential marketing, a strategy that seeks to impact the audience through the experience, creating emotional connections, generating loyalty, and UX design (user experience) that focuses on creating content with a design centered on the user experience, improving the accessibility, usability and satisfaction that people get when interacting with an interface.



Podcasts and videos
Another strategic shift in marketing for 2020 has to do with content new zealand mobile numbers list formats. Thanks to the rise of speakers, audio content such as podcasts are becoming increasingly popular.

In a rapidly growing industry that many brands are also using to connect directly with their audience, videos, on the other hand, although it has been a trend in marketing for some time, will continue to be the protagonist.

With the popularity of apps like TikTok, advertisers have a great opportunity to reach young audiences with short but highly creative videos.




Privacy
Privacy will also play a major role in the industry this year, and we've already seen a preview of what's to come with Google's elimination of third-party cookies . So now you know, if you want to remain competitive in your sector, you'll need to stay up to date on the main market trends.



These are some of the strategic changes we will see in marketing in 2020. If you require advice on your digital strategy or do not know how to adapt to the latest trends, do not hesitate to contact us!