Communication and marketing strategy with digital purposePurpose

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The purpose of the communication plan is to detail how the strategy will be executed. Therefore, the plan is more specific; it establishes the steps, resources and parameters to be used to achieve the objectives. This information is then used to make decisions and generate communication campaigns.

Level of adaptabilityCommunication and marketing strategy with a level of digital adaptability
A digital strategy is flexible, while a plan is fixed. This is because the former northeast mobile numbers list indicates a general direction, so it is less specific; and the latter works as a step-by-step guide. Being more detailed, its adaptability is less.

In reality, communication strategies can change many times before a practical plan is created. This is often useful for teams that want to develop multiple strategies or modify an existing document. But once a plan is executed, changing it could slow down production times. Therefore, it is recommended to double-check the plan before executing it.


The time frame for creating a communication strategy or plan is also different. The former can be altered on a regular basis, given its flexibility, while the latter cannot. Communication plans are specific and a new one is required for each objective.