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7. Gamification
Engaging new customers isn’t necessarily about more money. It also doesn’t have to be serious. Some brands offer fun and connect better with people over it. That’s where gamification comes in.
People love a game or a quiz. Pop a light-hearted quiz in your onboarding email, and you’re sure to grab the recipients’ attention. Those open rates and click-through rates will fly!
Here’s an awesome onboarding email from The Glenlivet which introduces the brand list of qatar cell phone numbers and uses a quiz to gain insights on subscriber preferences.
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8. Rewards & encouragement
Customer engagement is often tied to human psychology. We all like to get a sense of achievement and to get rewarded. That’s why some of the most effetcive onboarding emails use simple words of congratulation or encouragement.
onboarding email example
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Tumblr is great at these types of campaigns. They send users follow-up emails like the one above to mark each landmark reached in using their service.
Such messages give recipients a little boost. They also make them more determined to reach the next ‘level’. That, in turn, means they’re more likely to be more engaged with the product.
9. Using video
Visuals elevate the onboarding experience. It’s why newsletters and other emails so often include images and graphics.
Embedded videos in emails are also a practical way to explain how to do something. What’s more, people remember details they see for far longer.
So your onboarding email can include a short clip to highlight key features or a longer step-by-step guide. People are more likely to watch a short clip than read a long list of instructions.
