Of course, statistics should always be taken with a grain of salt. You can make figures on a piece of paper say anything and its opposite. Hence my invitation to delve deeper into the subject if you are interested. Hubspot and Alioze generally provide reliable statistics and interpretations.
Don't hesitate to delegate if you don't have time to take care of a blog!
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Reason #1 to have a blog: Get more visibility
77% of Internet users regularly read blogs taiwan whatsapp according to a study by D. John Carlson in 2018.
The corporate blog allows you to develop your visibility on the web. By publishing content regularly, you improve your natural referencing.
So you have a better chance of appearing on the first page of Google search results and getting traffic to your site.
(Warning: SEO takes time. You have to publish regularly and be patient. The first results can be felt after 3-4 weeks, but you generally have to wait 3 to 6 months to see the impact. Above all: SEO does not only depend on blog articles, content counts for around 30% of the balance.)
It's a virtuous circle: more visibility leads to more visits and more visits mean more visibility.
If you get more qualified traffic to your site, your sales should follow provided you offer quality and useful content to your readers. Simple visitors will gradually become prospects and then customers, or even ambassadors, by following an inbound marketing logic .
Additionally, blog posts are more likely to get links from bloggers, influencers, or other businesses (unlike product listings or a website’s homepage), which can help you further improve your visibility and popularity (and Google likes that).
Read also: How to prioritize your marketing budget as an SME?
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Reason #2: A blog to create more connections between your small business and your prospects
81% of consumers consider blogs to be a reliable source of information and advice according to BlogHer.
Blogging builds brand trust and sympathy. Users trust products discovered on a blog more than they trust social media advertising.
Writing blog posts helps create a better image of your brand by humanizing it. On a website, the words are often formal, while the tone can be more conversational on a blog. You can reveal more of the behind-the-scenes of the company and highlight your partners and collaborators instead of just presenting your products.
It's easier to engage your visitors in conversation by responding to their comments on articles and offering them the option to leave their email address to be notified of the latest news.
In addition, by analyzing the topics that work best on your blog using Google Analytics, you will know your target better and will be able to more easily meet their expectations. You can also create a weekly meeting around an article and in order to retain your prospects and customers .
Read also: Should we communicate in times of crisis?
Reason #3: The blog for more credibility
68.5% of consumers say that a regularly updated blog gives more credibility to a website according to Simple Marketing Now and 30% of users pay particular attention to the quality of the content available.
