1- Know your target
I know, you're overdosing on this term. Sorry. We always come back to the same starting point but for me, that's the main thing. You can't create relevant content if you don't know your target.
You communicate about your project with one goal: to make it known to interested people who can become your customers . That's what communication is. Sharing a message with the right people. And for that, you need to know your persona well.
Without this knowledge, your results will not be what you hope for. You can apply all the tips you read about communication (like writing a very well optimized text for SEO or writing according to the codes of social networks), you will not speak to the right people.
Knowing your target is essential for building your editorial line because it will also help you choose the best communication channels.
Analyzing the statistics of your content strategy gives you an brazil whatsapp mobile phone number list overall view of your company's progress in relation to your initial objectives . This will allow you to adjust your actions if necessary. For example, my traffic via Pinterest is dropping. This is normal, because I am very rarely present. If I want to improve this point, I know what action I need to take: free up time to dedicate myself to Pinterest.
However, your statistics are not an end in themselves.Les Étincelles is a bit of my playground. I experiment a lot but there are two main axes: creating links, of course, and speaking out to generate trust between members.
An interview with a member to highlight their background, their job, their thoughts. It's a break for the person to take their place in the space. What I love about this exercise is the tipping point: the one where the person really opens up. Then, there is a question and answer session with the other participants.
