How to work with digital marketing?

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Digital Marketing, or Internet Marketing, is basically a set of strategies used to promote a brand, a person, a product or service on the internet.

It is important to pay close attention to the word internet, as this is the main difference between Digital Marketing and Traditional Marketing.

For example, think of the first brand that comes to mind. Okay, now you've probably seen ads for that brand on TV, right?

This was a strategy implemented by the company's Marketing team, and television was used as a means of communication. In other words, it is part of a Traditional Marketing strategy.

Step by step guide on how to work with Digital Marketing
Now that you know what Digital Marketing is , you need to understand what your objective with Online Marketing really is.

STEP 1 – How to work with Digital Marketing: Understand your Objective
When it comes to Digital Marketing, there are several areas in which you can work. But don’t worry, we’ll cover them in more detail.

First of all, you need to be clear qatar whatsapp data about how you intend to use the knowledge you will acquire next.

Confused? Let me explain.

I – Do you intend to work with Digital Marketing for your business, with the aim of improving it?

II – Is your intention to work as a freelancer, providing services or consultancy to people or companies?

III – Or do you intend to work for a company on a permanent basis, like CLT for example?

Why is this important? Because with this in mind, you will be able to better adapt the way you study and set your goals.

Now that you have a clear objective in mind, you need to know what the main areas are, to understand once and for all how to work with digital marketing .

STEP 2 – How to work with online marketing: Main areas of activity
Affiliate Marketing
Although Digital Marketing is extremely broad, comprising several areas of activity, Affiliate Marketing is still probably the best known area and one of the most profitable today.

If you don't know what Affiliate Marketing is, no problem, I'll explain it to you so that there are no doubts.

Affiliate Marketing is a strategy where you join a product and start promoting it on the internet, and if someone buys from you, you receive a commission.

Still don't understand? Don't worry. Here's an analogy to make it a little clearer.

You have an uncle who will sell an Online English Course . Through online platforms, your uncle will register on it and later, he will register the product, in this case the online English course.

Then you will fill in your details and also enter the platform. Once inside, you can affiliate or join your uncle's product, and after joining, you will receive a link.

With this link, you will start promoting this product on the internet, and if someone clicks on this link and buys it, you will receive a commission on the sale.

To work with Affiliate Marketing, the two main strategies are: Paid Traffic and Organic Traffic.

Paid Traffic
Before you understand what paid traffic is, you need to understand what traffic is.

Imagine that you have a store in the city center and it hardly receives any visitors. So you decide to buy an ad on the local radio, and after a few days, you start to receive more visitors than usual.

On the internet, your store in the center would be, for example, your website, or your page on Facebook, Instagram, etc.

So, paid traffic is a strategy used in Digital Marketing in which you pay a certain amount, that is, you advertise on a platform, with a goal in mind.

And you may be wondering, okay, I get it, but how do I buy this traffic? The answer is: It depends!

You buy traffic through tools that already exist on the market. And more important than learning how to use these tools is understanding the strategy, that is, the objective of the ad you want to make.

What are the main traffic purchasing tools?

Facebook Ads: With Facebook Ads, you have the opportunity to create ads with a wide range of objectives, such as:

Generate more engagement on your post
Drive audiences to your website
Increase recognition of your company
Google Ads: Considered the largest search engine in the world, Google also offers the option for you to advertise on the internet. In Google Ads, unlike Facebook Ads for example, you must have a website. To learn more about this type of strategy, a good recommendation is the gpa strategic domain course , by Caio Calderaro.

LinkedIn Ads: Another tool that has been used more in recent years for purchasing ads is LinkedIn Ads, which despite being a more professional social network, offers the purchase of ads with the most diverse objectives.

Organic Traffic
Now that you understand the concept of traffic, it will be easier to understand organic traffic.

If paid traffic is when you pay to appear on the internet, organic traffic is just the opposite, that is, you appear to the public without having to pay.

You may be wondering, well, if companies can appear for free, why would they want to invest in paid traffic?

To appear for free, that is, without needing to advertise, the company needs to have a very good understanding of SEO.

In short, SEO or Search Engine Optimization is a set of techniques that make your website appear at the top of Google.

Social Media
Are you one of those people who has always enjoyed using social media? I bet you didn't know you could make money from it.

The social media professional does all the brand's content planning. You can work managing Facebook, Instagram, Linkedin, among others.

Content Producer
Have you always enjoyed reading and writing? Perhaps working in content production is exactly your profile.

This type of professional writes for social media posts, blog articles, institutional texts, emails, etc.

Copywriter
This is a little-known area of ​​Digital Marketing, but it is very profitable and has few professionals.

The copywriter has a similar profile to the content producer, however, this professional has a greater focus on writing texts with the sole objective of conversion, that is, selling, making the person register on the form, etc.

He has very in-depth knowledge of persuasion techniques.